What is the most successful advertising slogan of all time?

I remember learning this answer by reading about it in a publication. I'm not sure if it has been surpassed by now but at the time I found out about this one, I was very surprised that it was so big.



It's not the slogan that I would have guessed to be this popular.|||Here is the result of analysis by one of the leading publications in the advertising industry, Advertising Age. The top 100 ad campaigns of the 20th Century.

http://adage.com/century/campaigns.html

As you scan down the list, you will experience a several generations of American culture. These are awesome.



"...It is, of course, a challenging and somewhat presumptuous enterprise to reduce a century鈥檚 labors to a Top 100 list. It is not difficult, however, to establish criteria. To be included, a campaign could qualify in one of three ways:



1) If it was a watershed, discernibly changing the culture of advertising or the popular culture as a whole.



2) If it itself was credited with creating a category, or if by its efforts a brand became entrenched in its category as No. 1.



3) If it was simply unforgettable..."



"TOP 100 ADVERTISING CAMPAIGNS

Volkswagen, "Think Small", Doyle Dane Bernbach, 1959

Coca-Cola, "The pause that refreshes", D鈥橝rcy Co., 1929

Marlboro, The Marlboro Man, Leo Burnett Co., 1955

Nike, "Just do it", Wieden %26amp; Kennedy, 1988

McDonald鈥檚, "You deserve a break today", Needham, Harper %26amp; Steers, 1971

DeBeers, "A diamond is forever", N.W. Ayer %26amp; Son, 1948

Absolut Vodka, The Absolut Bottle, TBWA, 1981

Miller Lite beer, "Tastes great, less filling", McCann-Erickson Worldwide, 1974

Clairol, Does she...or doesn鈥檛 she?", Foote, Cone %26amp; Belding, 1957

Avis, "We try harder", Doyle Dane Bernbach, 1963

Federal Express, "Fast talker", Ally %26amp; Gargano, 1982

Apple Computer, "1984", Chiat/Day, 1984

Alka-Seltzer, Various ads, Jack Tinker %26amp; Partners; Doyle Dane Bernbach; Wells Rich, Greene, 1960s, 1970s

Pepsi-Cola, "Pepsi-Cola hits the spot", Newell-Emmett Co., 1940s

Maxwell House, "Good to the last drop", Ogilvy, Benson %26amp; Mather, 1959

Ivory Soap, "99 and 44/100% Pure", Proctor %26amp; Gamble Co., 1882

American Express, "Do you know me?", Ogilvy %26amp; Mather, 1975

U.S. Army, "Be all that you can be", N.W. Ayer %26amp; Son, 1981

Anacin, "Fast, fast, fast relief", Ted Bates %26amp; Co., 1952

Rolling Stone, "Perception. Reality.", Fallon McElligott Rice, 1985

Pepsi-Cola, "The Pepsi generation", Batton, Barton, Durstine %26amp; Osborn, 1964

Hathaway Shirts, "The man in the Hathaway shirt", Hewitt, Ogilvy, Benson %26amp; Mather, 1951

Burma-Shave, Roadside signs in verse, Allen Odell, 1925

Burger King, "Have it your way", BBDO, 1973

Campbell Soup, "Mmm mm good", BBDO, 1930s

U.S. Forest Service, Smokey the Bear/"Only you can prevent forest fires", Advertising Council/Foote, Cone %26amp; Belding Budweiser, "This Bud鈥檚 for you", D鈥橝rcy Masius Benton %26amp; Bowles, 1970s

Maidenform, "I dreamed I went shopping in my Maidenform bra", Norman, Craig %26amp; Kunnel, 1949

Victor Talking Machine Co., "His master鈥檚 voice", Francis Barraud, 1901

Jordan Motor Car Co., "Somewhere west of Laramie", Edward S. (Ned) Jordan, 1923

Woodbury Soap, "The skin you love to touch", J. Walter Thompson Co., 1911

Benson %26amp; Hedges 100s, "The disadvantages", Wells, Rich, Greene, 1960s

National Biscuit Co., Uneeda Biscuits鈥?Boy in Boots, N.W. Ayer %26amp; Son, 1899

Energizer, The Energizer Bunny, Chiat/Day, 1989

Morton Salt, "When it rains it pours", N.W. Ayer %26amp; Son, 1912

Chanel, "Share the fantasy", Doyle Dane Bernbach, 1979

Saturn, "A different kind of company, A different kind of car.", Hal Riney %26amp; Partners, 1989

Crest toothpaste, "Look, Ma! No cavities!", Benton %26amp; Bowles, 1958

M%26amp;Ms, "Melts in your mouth, not in your hands", Ted Bates %26amp; Co., 1954

Timex, "Takes a licking and keeps on ticking", W.B. Doner %26amp; Co %26amp; predecessor agencies, 1950s

Chevrolet, "See the USA in your Chevrolet", Campbell-Ewald, 1950s

Calvin Klein, "Know what comes between me and my Calvins? Nothing!

Reagan for President, "It鈥檚 morning again in America" Tuesday Team, 1984

Winston cigarettes, "Winston tastes good--like a cigarette should" 1954

U.S. School of Music, "They laughed when I sat down at the piano, but when I started to play!" Ruthrauff %26amp; Ryan, 1925

Camel cigarettes, "I鈥檇 walk a mile for a Camel", N. W. Ayer %26amp; Son, 1921

Wendy鈥檚, "Where鈥檚 the beef?", Dancer-Fitzgerald-Sample, 1984

Listerine, "Always a bridesmaid, but never a bride", Lambert %26amp; Feasley, 1923

Cadillac, "The penalty of leadership", MacManus, John %26amp; Adams, 1915

Keep America Beautiful, "Crying Indian", Advertising Council/Marstellar Inc., 1971

Charmin, "Please don鈥檛 squeeze the Charmin", Benton %26amp; Bowles, 1964

Wheaties, "Breakfast of champions", Blackett-Sample-Hummert, 1930s

Coca-Cola, "It鈥檚 the real thing", McCann-Erickson, 1970

Greyhound, "It鈥檚 such a comfort to take the bus and leave the driving to us", Grey Advertising, 1957

Kellogg鈥檚 Rice Krispies, "Snap! Crackle! and Pop!", Leo Burnett Co., 1940s

Polaroid, "It鈥檚 so simple", Doyle Dane Bernbach, 1977

Gillette, "Look sharp, feel sharp", BBDO, 1940s

Levy鈥檚 Rye Bread, "You don鈥檛 have to be Jewish to love Levy鈥檚 Rye Bread", Doyle Dane Bernbach, 1949

Pepsodent, "You鈥檒l wonder wh|||One that is pretty popular now is Verizon Wireless'..."Can you hear me now? Good."



Few others...

Where's the beef (Wendy's)

Like a good neighbor (yep you guessed it) State Farm is there.

Do you...Yahoooooo?

What can brown do for you? (UPS)

Nationwide is on your side.

What's in your wallet? (Capital One)

So easy a caveman can do it. (Geico)

It's Miller Time (Miller Beer)

Good to the last drop. (Maxwell House coffee)

Pizza Pizza (Little Ceasers)



One of my all-time favs... the one and the only...O-R-E-O



But I would have to guess that "Just Do it" from Nike is one of the more/most popular.|||I think these are incredibly successful because I can list them without mentioning the brand name but you'll know most of them straight off anyhow.



1. I liked it so much I bought the company



2. Don't leave home without it



3. Let your fingers do the walking



4. Put a Tiger in Your Tank



5. They're grrrreat!



6. I can't believe I ate the whole thing!



7. It's the real thing



8. Just do it!



9. Finger-lickin' good



10. ******** is Good for You





Sorry, but the product name was part of no.10, but just guess what word to drop inn! A cryptic clue for you there...



So anyone that's lived in North America for a decade or two should know almost all of those slogans without any mention of the company name. That would be my definition of a successful advertising slogan.



The link below has 60 famous slogans but some of them are from the UK and may not be familiar to folks on the other side of the pond. By the way, if any of those slogans are driving you nuts trying to remember the company, you'll find them on the link below.|||Not sure which is the MOST successful of all time, but here are few that are in the hall of fame:


Just Do It --Nike


Be All That You Can Be --Army


We Try Harder --Avis


Think Different --Apple


The Choice of a New Generation --Pepsi


Where's the Beef --Wendy's


Engineered Like No Other Car --Mercedes-Benz|||My guess is that it would be "The Pause that Refreshes", an advertising slogan that Coca-Cola used for many years.|||slap an image of the Statue of Liberty or the U.S. flag on anything it's immediately legit.|||"Your mouth is round for a reason". (Burrito advertisement)|||**** happens|||are you in good hands