Tuesday, December 6, 2011

I need help coming up with a classy slogan for my wedding planning business?

I am opening up a wedding planning business and thought I would get some of your ideas on a good slogan for the business. The name is Visions Wedding %26amp; Event Boutique. My idea is to cater to a select number of brides to give them that individual attention they deserve, rather than trying to book a thousand brides and not having that one on one with them. Any suggestions??|||First determine your unique or competitive advantage or unique selling proposition (USP), then craft a slogan or tag line. Your slogan will be a short or condensed version or your usp.





Your Unique Selling Proposition answers the question, “Why should I buy from you now, instead of from someone else?”. It defines who and what you are. It is the reason you are in business.





Why should prospects do business with you? How are they greater advantaged in doing business with you vs. any of your competitors?





Your unique advantages tell the marketplace what you offer that others don’t. It’s about being different from everyone else and clearly and succinctly communicating what you do for your customers. It’s what they get that makes you the decisive choice over and above all other options.





Most business owners think a USP is a catchy slogan. If you can create one that’s catchy that’s great, but you need to be sure the message is clear. Other businesses think the USP is about who they are or what they do. The truth is your USP is about what you do for the customer. A good USP will have your prospect saying, “Oh really? Tell me more!”|||"Your Preferred Wedding Planner"|||ok what about classy sassy boutigue

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