What's a commercial grade slogan for a Science Club that is going to be advertised on billboards in LA?

I am running a regional, public science program in Los Angeles and we are about to start a advertising campaign on billboards. In all seriousness, no nerdy puns please. I'm trying to come up with a good, two or three word slogan that an Angelino with a fifth grade education not only would understand but that would make learning about science seem desirable and sexy and relevant. I've thought about "think outside the equation" but it sounds too cliched. Any other ideas?|||advertising on a billboard will probably cost you at least $1000 per month - especially anywhere near LA